IVE's Wonyoung has achieved another notable milestone at a young age by becoming the female 4th generation idol with the highest number of brand deals. Surpassing her groupmate Yujin's previous record of 9 brand deals, Wonyoung now holds various brand ambassadorships with top brands like Innisfree, Dyson, Tommy Hilfiger, Miu Miu, Kérastase, and more. This accomplishment solidifies her reputation as the leading figure in brand collaborations among her peers. Other notable 4th generation female idols closely following Wonyoung's success include IVE's Yujin, aespa's Karina and Winter, NMIXX's Haewon and Sullyoon, and LE SSERAFIM's Sakura and Chaewon.