Sung Si Kyung, a popular singer, has recently entered the traditional liquor business, marking a significant achievement in his entrepreneurial path.

On May 21, Sung posted several pictures on his personal Instagram page, expressing gratitude for the successful event. He mentioned feeling nervous but was pleased with the warm and joyful reception from all attendees.

The photos displayed a festive brand celebration marking the official launch for his own makgeolli brand. The event was a grand affair underscoring Sung's successful venture into the liquor industry.

The party featured a lavish spread of food and drinks, with over 80 guests including renowned YouTubers like Hamzy, Pani Bottle, Sanago, YOOXICMAN, jiminTV, Juryuhak, and Job Swa. Notable attendees also included chefs, writers, and creative directors, such as Chef Nakamura Koji.

Known for his appreciation for good beverages, Sung Si Kyung introduced his personal makgeolli brand in February last year, which went on to win the Grand Prize in the Traditional Liquor category at the '2024 Korea Liquor Awards.'

This recent development showcases Sung Si Kyung's foray beyond music into promoting traditional Korean drinks to a wider audience.