On May 16th, Rosé from BLACKPINK caught the attention of fans with a striking yet uncomplicated declaration that perfectly encapsulated the essence of PUMA. She posted a mirror selfie on her social media platform, dressed in a PUMA crop T-shirt, a mini skirt, and the brand's H-Street sneakers. In the post, she wrote, "I said I’m just a PUMA girl girl."
The picture was taken at the exhibition called "FUTURE ARCHIVES: THE H-STREET," blending street art visuals with a modern fashion theme.
Rosé's appearance effortlessly blended with the exhibition's aesthetic, forming a daring and fashionable image. The exhibition took place from May 16 to 18 at Layer 41 in Seongsu-dong, Seoul, aiming to reinterpret PUMA's running legacy in a contemporary and engaging approach.
As a global ambassador and the primary figure of PUMA's 'Rewrite the Classics' initiative, Rosé graced the VIP pre-launch event on May 15. She interacted with the brand through selfies at the venue, showcasing her harmonious bond with PUMA.
Donning a sleek PUMA crop top and skirt, Rosé accentuated her powerful and graceful figure. Her interpretation of the brand's essence was distinct and personal, earning admiration from fashion aficionados and the general public.
Fans flooded social media with positive responses. Many commended her caption as "cleverly crafted," suggesting it for use in a future PUMA campaign and acknowledging Rosé's natural elegance in pulling it off.
Apart from her collaboration with PUMA, Rosé is engaged in partnerships with various global fashion brands, solidifying her presence in the fashion realm beyond her BLACKPINK association.
Through the simple statement, "Just a girl who wears PUMA," Rosé once again showcased her exceptional style and cultural impact.