On May 1st, PLAVE, a virtual K-Pop boy group, shared news about their upcoming Japan debut single, "Hide and Seek". Having made a successful debut in Korea in March 2023, the group is now excited to introduce their lively music to Japanese fans. The Japanese debut song is reportedly filled with PLAVE's distinctive band sound, creating high excitement among the audience.

The group's first Japan single, "Hide and Seek", along with its Japanese original title track, is set to be released on June 16th. Additionally, there is a collaboration between Billboard Korea and PLAVE that includes a collectible artist edition with six different cover versions.