Kim Bum has officially announced his upcoming project, which will mark his return to the screen in a romantic comedy series.

On May 28, Kim Bum's management company, King Kong by Starship, revealed that he will be starring in the forthcoming SBS drama titled 'Sold Out Again Today,' where he will play the role of Eric Seo as written by Jin Seung Hee and directed by Ahn Hong Yeon.

The drama 'Sold Out Again Today' centers around a healing romantic narrative involving a man managing multiple roles as a farmer, who finds himself intertwined with a home shopping host struggling with chronic insomnia. Their constant encounters during the day and night lead them to eventually fall in love.

Kim Bum's character, Eric Seo, is a proactive executive at a renowned global French skincare company. He will demonstrate dynamic chemistry with various characters as he navigates both his professional and personal life.

Furthermore, Ahn Hyo Seop is set to portray Matthew Lee, a farmer who wears multiple hats as a farm owner, CEO of a natural cosmetics ingredient firm, and a cosmetics researcher.

Chae Won Bin will depict Dam Ye Jin, a leading home shopping presenter in South Korea known for excelling in selling diverse products ranging from general items and health supplements to fashion and household appliances, often selling out products entirely.

The drama is scheduled to premiere in the early months of the following year.