Actress Hwang Jung Eum, aged 41, is currently facing allegations of misappropriating funds from her own company. Consequently, advertisements in which she appeared have been discreetly removed.

The brand Daesang WellLife’s Nucare, known for its ad campaign featuring Hwang Jung Eum and other actors from the popular series 'High Kick Through The Roof,' has taken down all content featuring her.

The commercials received attention for their continuation of the show's plot and the conclusion of the romantic storyline between Hwang Jung Eum and her co-star Choi Daniel, which pleased fans with a happy ending involving marriage and children.

Shortly after the ad campaign launched, serious allegations of misappropriation against Hwang Jung Eum surfaced, prompting Nucare to withdraw the ads.

Reports claim that Hwang Jung Eum attended her first trial on the 15th at Jeju District Court, where she was charged with misappropriation under the Act on the Aggravated Punishment of Specific Economic Crimes.

Allegations state that she misappropriated approximately 4.34 billion KRW (around $3.097 million) by taking advance payments from loans her personal agency obtained and investing roughly 4.2 billion KRW (about $3.002 million) of that sum in cryptocurrency by the end of 2022.

Hwang Jung Eum was charged but not detained and purportedly admitted to the accusations during the hearing. Her legal representative mentioned that she invested in cryptocurrency to help the company grow. As the company was unable to hold cryptocurrency directly, she temporarily invested in her name, leading to the current situation.

The defense team requested leniency, emphasizing that the agency's income is derived from Hwang Jung Eum's work. They also mentioned that she has begun selling off cryptocurrency and intends to sell real estate to repay the damages.

The company involved is a family-owned business exclusively owned by Hwang Jung Eum, distinct from her management agency, Y.ONE Entertainment. Y.ONE Entertainment stated they are still investigating and declined further comments.

On another note, Hwang Jung Eum's team has urged a prompt repayment process, with the court agreeing to expedite the request.