ILLIT is generating anticipation for their return with an exciting lineup of promotional activities. Belift Lab shared a teaser promotion calendar for ILLIT's third mini-album 'BOMB' on May 20th KST, which was posted on the HYBE LABELS YouTube channel. The brief 13-second clip offers a glimpse into the upcoming content releases before the album comes out, building fans' excitement.

The promotional schedule commences with the release of the tracklist and highlight medley on May 22nd, with a preview of the title track following on May 23rd. Throughout June 8th to 12th, concept photos will be unveiled showcasing four distinct versions: GLIT, Pink Bomb, Star Bomb, and Magic Bomb.

On June 13th and 15th, two music video teasers for the title track will be dropped. Additionally, a mysterious content piece is set for release on June 5th, adding to the intrigue.

The 'BOMB' mini-album signifies a shift in theme for ILLIT compared to their previous works, delving into the concept of interaction with others, denoted as "you," as they broaden their artistic horizons.

The label expressed their anticipation, stating, "ILLIT has caught the attention of the younger audience with their vibrant energy. We are eager to unveil the new sound they will bring this time around."