Actors Go Yoon Jung and Cha Eun Woo have mesmerized audiences with their compelling on-screen chemistry and stunning visuals in a recent ad campaign. This collaboration marks their first project together.

Directed by the esteemed filmmaker Yoo Kwang Hong, well-known for his artistic flair and poignant narratives, the campaign beautifully captures the unique allure and synchronization of the two stars, creating a romantic movie-like ambiance.

Centered on the theme of "name," the campaign delves into the emotional significance of addressing someone by their name. The film illustrates the transition from vague sentiments to deep emotions, showcasing the moment when two hearts connect effortlessly. The subtle yet impactful eye contact between the actors stimulates varied responses and feelings among viewers.

In order to evoke a soft and understated French aesthetic, the production opted for a 16mm film camera, imparting a distinct texture and sentiment that is hard to achieve through digital means. The end result is a poetic and emotionally rich short film.

The campaign will premiere on May 13 at 10 AM on the Marithé et François Girbaud YouTube channel in 15-second and 30-second versions. It will also be showcased on various platforms such as TV commercials, Netflix, public displays along Dosan-daero, subway stations, and Korean Air in-flight entertainment offerings.

CHECK OUT: Cha Eun Woo's participation in a military band interview today, with plans for enlistment later this year.