In the lead-up to the airdrop and centralized exchange listings, excitement for Zora tokens peaked but has since waned, hinting at a temporary surge. Zora introduced the concept of content coins with the backing of Base creator Jesse Powell.

The sentiment surrounding Zora tokens has declined following the airdrop, with ZORA token prices dropping by 11.5% in the last 24 hours, now trading at $0.01244. The airdrop distributed 10% of its 10 billion ZORA tokens to early users to increase ecosystem involvement.

Data from LunarCrash illustrates a significant decrease in engagement and mentions since the April 23 airdrop. Engagement has plummeted by 98%, with mentions and creator participation on the Zora app also seeing notable declines. Traffic on Zora.co has decreased, and user numbers on the Zora Network show a decline since early April.

The decreasing frequency of Jesse Pollak’s phrase “coin this” on social media indicates a diminishing engagement with content coins after the airdrop. Pollak, recognizing earlier communication missteps, has adjusted his approach to communication.

Though facing declining sentiment, Pollak remains invested in content coins and the progression of on-chain social platforms like Zora. His vision includes expanding the on-chain content creator ecosystem and fostering creativity while making blockchain technology more accessible.

Despite Pollak's commitment, the indicators suggest a potential lack of sustained interest, prompting discussions about the long-term feasibility of such experiments on platforms like Zora.