Freight Technologies Inc., a company specializing in cross-border transportation logistics, has announced plans to use $20 million in stock to acquire TRUMP meme coins for its treasury similar to the MicroStrategy approach.

The decision is primarily motivated by concerns over impending US-Mexico tariffs that could have a significant impact on the company’s operations. The focus is more on the potential effects of tariffs on business rather than on TRUMP or cryptocurrency.

Freight Technologies' investment in TRUMP has raised eyebrows due to the controversial nature of the meme coin associated with the President. The firm's interest in AI and Web3 advancements plays a role in its decision, along with its aim to support fair trade between the US and Mexico.

The company emphasizes the importance of promoting active commerce between the two countries, particularly concerning its cross-border shipping activities with Mexico. While Freight's move might be seen as unusual, with most of the rationale tied to trade relations, it could potentially impact the company's stock price negatively.

As the news of Freight Technologies' TRUMP purchase circulated in crypto-focused social media, the company's stock saw a 20% decline. It remains to be seen how this decision will play out for Freight Technologies amidst a shifting landscape of companies adopting MicroStrategy-style treasury plans with various assets like Solana.