A Korean drama that has been dominating Netflix Korea for five consecutive days is struggling to gain traction in the global market. The show, titled 'Melo Movie,' made a remarkable debut in Korea, quickly rising to the number one spot on the 'Top 10 Today in Korea' series rankings within two days of its release on February 14. However, despite its domestic success, the drama failed to make it into the global non-English TV series Top 10 on Netflix's official ranking site, Tudum.
While Korean shows like 'The Trauma Code: Heroes on Call' and 'Squid Game' season 2 have been enjoying global popularity with millions of views, 'Melo Movie' fell short in terms of international viewership. Even shows like Brazil's 'Sintonia' season 5 outperformed 'Melo Movie,' highlighting the stark difference between the enthusiastic response from local audiences and the lukewarm reception from viewers worldwide.
This underperformance is uncommon for a Netflix original series, as most exclusive shows typically make it to the global top 10 in their first week. With comparisons to the successful 'Our Beloved Summer' drama, in which lead actors Choi Woo Shik and Park Bo Young previously collaborated, 'Melo Movie' has faced mixed reviews due to its slow-paced development and lack of a compelling storyline.
Despite its domestic popularity, the drama's inability to resonate with international audiences has raised concerns, especially for lead actress Park Bo Young. Directed by Oh Chung Hwan, known for his work on 'Hotel Del Luna' and 'Start-Up,' 'Melo Movie' follows the romantic journey of young individuals pursuing love and dreams.
As viewers wait to see if 'Melo Movie' can leverage its success in Korea to achieve global recognition, the future performance of the show remains uncertain. The drama's inability to capture the global audience's attention despite its strong reception at home has left many wondering about its prospects on the international stage.