Actor So Ji Sub has kicked off the new year on a high note by being named as the inaugural public relations ambassador for the Korea Travel Expo (KTE).

In a statement released on the 17th, the organizing committee of the premier Korea Travel Expo declared, "We are thrilled to appoint actor So Ji Sub, a proud representative of the Republic of Korea, as the public relations ambassador for this noteworthy event."

The committee emphasized, "So Ji Sub is poised to play a pivotal role in showcasing Korea's rich tapestry of attractions and culture to both Taiwanese and global travelers who harbor a fondness for all things Korean."

The Korea Travel Expo marks the inaugural Korean tourism exposition held in Taipei, Taiwan. It is anticipated to serve as a significant conduit for cementing cultural ties between Taiwan and Korea, all the while spotlighting a plethora of Korean tourism gems to Taiwanese visitors.

Encompassing a diverse array of exhibitions and engaging programs, the expo will provide attendees with a chance to immerse themselves in both the ancient traditions and contemporary allure of Korea. So Ji Sub is slated to participate in exclusive events during the expo, actively championing Korean tourism and interacting with Taiwanese guests—a prospect that is sparking considerable interest.

Echoing these sentiments, an official from the Korea Travel Expo Organizing Committee shared, "So Ji Sub's involvement is poised to be a game-changer in ensuring the triumph of the Korea Travel Expo. His amiable persona and expansive global following are bound to significantly amplify the allure of Korean tourism."

Besides his ambassadorial role, So Ji Sub is set to headline the forthcoming Netflix original series, ‘The Square,’ set to premiere in the second quarter of this year.

In a separate development, So Ji Sub tied the knot with former reporter Jo Eun Jung in 2020, who happens to be 17 years his junior.

STAY TUNED: [Breaking] Actress Kim Sae Ron, 24, found dead in her home