TREASURE Officially Chooses ‘YELLOW’ as Lead Single for Limited Edition Mini Album ‘PLEASURE’
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TREASURE Set to Brighten Fans' Days with Upcoming Release 'YELLOW'

Exciting news for TREASURE's global fanbase as YG Entertainment officially announces "YELLOW" as the title track of the group's much-anticipated special mini album, PLEASURE. The announcement on the 17th not only reveals the symbolic choice of the title but also teases a musical journey filled with warmth, joy, and a burst of positive energy.

With "YELLOW" capturing the essence of a soft and vibrant musical universe distinct to TREASURE, the track mirrors the transition from a cold winter to the colorful blossoms of spring. Seamlessly aligned with the overarching theme of joy portrayed in the album's title, 'PLEASURE,' the yellow hue carries a promise of excitement, perfectly embodied by the cheerful teasers released.

In a groundbreaking move, the captivating poster for the album features the silhouettes of the TREASURE members against a bright yellow backdrop, exuding a casual aura and radiating infectious positivity. The vibrant visuals combined with the members' beaming smiles have sparked widespread curiosity and heightened anticipation for the fresh and innovative concept promised by the group.

According to YG, "'YELLOW' promises a lively sound and an irresistibly catchy chorus that will captivate listeners." Described as a song that offers a fresh take on the color of love, the track's honest and straightforward lyrics aim to evoke a delightful sense of thrill and anticipation, setting the stage for an unforgettable musical experience.

Fans eager to secure their copy of the special mini album can rejoice as pre-sales for the physical version of PLEASURE kick off today at 11 AM and will continue until March 6th. Mark your calendars as the album hits both online and offline stores nationwide on March 7th, promising a musical journey filled with sunshine and endless joy.

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