The K-pop industry is facing a major shake-up with proposed amendments by the National Assembly, sparking heated debate and frustration among industry insiders.

The proposed changes to the Act on the Development of Popular Culture and Arts Industry would introduce stricter working hour limits for young entertainers, further dividing them by age groups with daily restrictions in addition to weekly limits.

Under the new proposal, individuals under 9 would be limited to 30 hours per week and 6 hours per day, those aged 9 to under 15 to 35 hours per week and 7 hours per day, and those 15 and older to 40 hours per week and 8 hours per day. Despite being previously discarded, the amendment has resurfaced, much to the dismay of industry players.

Critics, including the Korea Music Content Association representing major music labels, argue that the bill fails to acknowledge the unique demands and realities of the fast-paced entertainment sector, particularly for rising young idol groups dominating the scene.

With many idol trainees debuting in their teens and navigating a demanding schedule of performances, recordings, and public appearances, concerns loom over the feasibility and impact of the proposed regulations. Industry insiders highlight the challenges of adhering to strict time limits, especially during promotional periods where intensive preparations and commitments are necessary.

The financial implications of these amendments are anticipated to disproportionately affect smaller agencies, while questions of equity and practicality in enforcing age-based regulations within idol groups surface. The insistence on age restrictions has raised doubts among industry experts, who emphasize the need for a more nuanced approach that considers the complex dynamics of the industry and safeguards both the well-being and aspirations of young artists.

As tensions mount and discussions continue, the K-pop community awaits further developments, pondering the repercussions of potential changes on the flourishing industry.