Harnessing the power of nostalgia, popular K-pop girl group GFriend has delighted fans with their highly-anticipated return. They have unveiled an in-depth behind-the-scenes video showcasing their latest promotional endeavors.

Offering viewers an insight into their meticulous preparation process, the footage captures the members backstage at various music shows, undergoing makeup sessions, and ensuring their outfits are on point. Alongside these behind-the-scenes glimpses, the video captures the group's playful interactions and endearing banter, evoking the nervous yet exhilarating experiences of their earlier promotions.

One of the members, Umji, wistfully recalls the bygone days when the group sported matching outfits, a trademark style from their formative years.

Comprising Sowon, Yerin, Eunha, Yuju, SinB, and Umji, GFriend launched their special album 'Season of Memories' on January 13, 2025. The group is currently embarked on an Asian tour to celebrate their impressive decade-long journey in the music industry.

For more exclusive insights, check out GFriend's endearing behind-the-scenes moments in their "Always" lyric video following their milestone anniversary concert.