Jennie is strategically building anticipation and engaging her fans through clever teasers for her upcoming pre-release single. Following the unexpected drop of the 'ZEN' music video as part of her comeback preparations, Jennie has now revealed a captivating teaser image named "Love Hangover." The image showcases a heart-shaped gravestone embraced by blue flowers, igniting a sense of mystery and interest among viewers.
Dedicated fans quickly drew connections between this teaser and a previous Instagram post by Jennie, showcasing a similar burial site view from ground level, believed to be a scene from the upcoming "Love Hangover" music video. The shared element of blue flowers in both visuals further solidifies this connection.
To further elevate the excitement, Jennie offered a sneak peek of the track on her official website, offering fans a preview of what to expect from the new release.
Scheduled for a midnight release on January 31st EST, "Love Hangover" is just a taste of what's to come before Jennie's highly anticipated solo comeback with her first full-length album, 'Ruby,' set to drop on March 7th. The album promises an exciting array of collaborations with renowned artists such as Childish Gambino, Dua Lipa, FKJ, Kali Uchis, and more.
With this strategic marketing approach, Jennie is not only creating buzz around her pre-release single but also gearing up to make a significant impact with her upcoming album launch on the digital landscape.
Excited for what Jennie has in store for her fans? Stay tuned for more updates!