NJZ, formerly known as NewJeans, made a bold move on February 14, 2025, by denouncing a misleading report from TenAsia. The report falsely alleged that the group was on the brink of signing with the agency Beasts And Natives Alike (BANA) post their rebranding.
Citing anonymous sources, the article hinted that although no official agreement had been reached with BANA, the agency was already overseeing NJZ's affairs, including arranging press events. It also drew connections between BANA and former ADOR CEO Min Hee Jin, pointing to previous collaborations involving producers associated with both entities.
In response to these erroneous claims, NJZ's representatives, speaking on behalf of the group, declared their intention to pursue legal action against TenAsia for the dissemination of false information.
The timing of this statement coincides with NJZ's recent efforts to address unfounded rumors, such as those surrounding member Hanni's visa status, which were promptly debunked by the group’s PR team. This latest action underscores NJZ's commitment to setting the record straight and safeguarding their reputation in the face of misinformation.
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