On February 14, 2025, it was reported that the former NewJeans has rebranded as NJZ and relocated its management to Beasts And Natives Alike (BANA), as per industry insiders. The transition from their previous agency ADOR to BANA signifies a strategic move for NJZ to enhance their entertainment ventures.

Insider sources disclosed to TenAsia that NJZ has recently enlisted BANA to oversee their entertainment endeavors. A knowledgeable music critic highlighted that BANA is now fielding global media inquiries for the group and serving as their representation.

Moreover, industry experts have disclosed that NJZ and BANA are working hand in hand to tackle current challenges, with a reputable entertainment agency confirming that BANA is actively supporting NJZ's ongoing projects.

Noteworthy is the association between two BANA producers, 250 (Lee OhGong) and FRNK, who have previously collaborated with NewJeans on chart-topping hits like 'Attention' and 'Hype Boy.' BANA boasts a dual role in music production and talent management, boasting renowned artists such as f(x)'s Krystal and rapper Beenzino.

During an Instagram live session on February 7, NJZ's Hyein teased fans about an impending partnership with an official agency, aligning with reports of their imminent collaboration with BANA.

While TenAsia has reached out to BANA for comments, responses are pending.

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