HYBE Labels Japan, now known as YX Labels, has officially rebranded as of February 14 KST. The agency's new name reflects its vision to redefine the landscape of Japanese popular music. The "Y" symbolizes "You" and "Youth", while the "X" represents "eXtreme" and "eXcellence."

This rebranding is a crucial component of HYBE's 'HYBE 2.0' strategy, which aims to strengthen and localize its multi-label platform. Exciting times ahead for YX Labels as they embark on this new chapter in their journey towards innovation and success.

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