Kendrick Lamar's groundbreaking Super Bowl halftime performance captured the attention of a record-breaking 133.5 million viewers, as he delivered a politically charged show and subtly referenced his rivalry with Drake.

Making history with the most-watched Apple Music Halftime show to date, Kendrick Lamar, alongside SZA, electrified Allegiant Stadium with hit songs like "HUMBLE.," "DNA," and more, all while weaving powerful symbolism into his performance.

The star-studded event saw special appearances from Samuel L. Jackson and Serena Williams, who added unforgettable moments to the show, including a surprise Crip Walk from the tennis legend.

Addressing societal issues and showcasing top-notch stage production, Kendrick Lamar's performance not only entertained but also resonated deep with viewers, making it an unforgettable experience.

Aside from the epic halftime show, the Super Bowl LIX game itself was a thrilling matchup, with the Philadelphia Eagles seizing a decisive 40-22 victory over the Kansas City Chiefs, marking a significant milestone in franchise history.

The event set records not only in traditional viewership, but also in streaming numbers, further solidifying its place as a cultural phenomenon that captivated audiences worldwide.