Banila Co, the popular Korean makeup brand, has recently named the rising group, BABYMONSTER, as its fresh brand ambassador. The decision was made due to BABYMONSTER’s unique fusion of trendy and adorable elements that perfectly mirror the essence of the brand. The collaboration between BABYMONSTER’s versatile allure and Banila Co’s innovative range of makeup offerings is highly anticipated.

Hailed as a "monster rookie" girl group, BABYMONSTER has captured hearts with their vibrant high-teen style, magnetic stage presence, and exceptional live shows. Their debut mini-album 'BABYMONS7ER,' unveiled in April last year under YG Entertainment, broke records with over 400,000 copies sold in the first week – marking the highest debut album sales by a K-pop girl group. The title track 'DRIP' from their first full-length album, launched in November, further cemented their global footprint by climbing to 16th on the Billboard Global chart and 30th on the Billboard Global 200.

As the face of Banila Co, BABYMONSTER is set to actively engage in various promotional endeavors, such as photoshoots and product campaigns. The partnership aims to leverage BABYMONSTER’s distinct charm to introduce cutting-edge makeup concepts and trends tailored specifically to the preferences of Gen Z consumers.

A spokesperson from Banila Co expressed enthusiasm about the collaboration, stating, “BABYMONSTER has left an indelible mark on the global music scene since their debut, emerging as an icon for Gen Z. We are thrilled about the dynamic synergy they will bring as our brand muse.”

Don't miss BABYMONSTER's latest 'BILLIONAIRE' performance video, now out!