Apple Music is under fire following its seeming support of Kendrick Lamar's diss towards Drake during his electrifying Super Bowl Halftime Show performance.

The hip-hop world was ablaze when Kendrick Lamar took to the stage on Sunday, delivering a performance filled with jabs at Drake, including the controversial diss track "Not Like Us," where he refers to the OVO Sound founder as a pedophile.

Despite initial hesitation, Lamar eventually unleashed the diss track, sparking a frenzy on social media. Even Drake's ex, Serena Williams, made a surprise appearance, dancing to the track.

To add fuel to the fire, Apple Music joined the fray by sharing the lyrics "Not Like Us" on its official social media accounts. This move was met with sharp criticism from Drake fans, with some even canceling their subscriptions to the streaming platform in protest.

Social media erupted with reactions, with some speculating that Drake might retaliate by pulling his music from Apple Music or pursuing legal action against the platform. Memes and jokes flooded the internet, with users highlighting the potential repercussions of Apple Music's controversial post.

As the drama unfolded, comparisons were drawn to Drake's previous ties to Apple Music, raising questions about loyalty and alliances in the music industry. The online chatter reached a fever pitch, with users expressing their shock and amusement at the unfolding feud between the two rap heavyweights.

The NFL even got in on the action, taunting Drake with a viral clip of Lamar's performance. The saga continued to captivate audiences, with memes and comments circulating across various social media platforms.

The clash between Kendrick Lamar and Drake, fueled by Apple Music's involvement, has set the internet abuzz, captivating fans and sparking a debate about loyalty and rivalries in the music industry.