NewJeans Stuns Fans at AAA 2024, Secures Triple Crown Win
NewJeans took the 9th Asia Artist Awards (AAA 2024) by storm on December 27 at the Impact Challenger Hall in Bangkok, Thailand. The talented group wowed the audience with their stellar performance and clinched three prestigious awards, including the coveted 'Artist of the Year' title, solidifying their position as a triple crown winner for the third year in a row.
On a different note, amidst the buzz surrounding their success, ADOR has issued a plea to media outlets urging them to stick to the group's official name, NewJeans, and refrain from using the abbreviation NJZ.
In a formal statement, ADOR clarified the situation, stating, "The NewJeans members have made public their intention to operate under a name not approved by ADOR, causing confusion within the media. It's important to note that the exclusive contract between ADOR and the NewJeans members remains legally binding. Any claims suggesting otherwise are one-sided."
The company further asserted, "We have taken legal action to validate the existing contract and are actively seeking an injunction to uphold ADOR's role as the group's management. We humbly request reporters to adhere to the official team name, 'NewJeans', as per the valid contractual agreement."
Emphasizing the significance of exclusive contracts in the entertainment industry, ADOR stressed the importance of precise reporting and media collaboration. "Our primary goal is to swiftly address the prevailing confusion and continue delivering exceptional music and content to our devoted fans," the statement concluded.
The dispute arose following NewJeans' announcement on February 7 regarding their decision to rebrand as NJZ. The group hinted at unveiling a new track under the NJZ alias on March 23 and participating in the upcoming ComplexCon event in Hong Kong. During a live broadcast, member Minji hinted, "Our debut track as NJZ will be revealed on March 23. I'm feeling a mix of excitement and nervousness." Hyein chimed in, "Under the name NJZ, we aim to offer fresh and innovative content, just as we've always strived to do."
In parallel, ADOR initiated legal proceedings on December 3, 2024, by filing a lawsuit with the Seoul Central District Court to affirm the validity of their exclusive agreement with NewJeans. Subsequently, on January 13, 2025, they sought an injunction to prevent the group from entering into separate advertising contracts. The initial hearing is slated for March 7.
**Statement from ADOR:**
Greetings from ADOR!
We wish to address the recent confusion surrounding the use of the group name NewJeans.
On February 7, the NewJeans members announced plans to adopt a new name without ADOR's consent, sparking confusion among media outlets and triggering numerous inquiries.
The pact between NewJeans and ADOR remains fully enforceable, and any assertions suggesting otherwise are baseless.
We have taken legal action to confirm the contract's legitimacy and are pursuing an injunction to preserve ADOR's role as the group's managing entity.
We kindly urge reporters to utilize the official team name, 'NewJeans', in their publications as outlined in the existing contract. We trust that as esteemed members of the press cognizant of the importance of exclusive contracts in the industry, you will contribute to accurate reporting.
We are diligently working to swiftly resolve this issue and continue offering exceptional music and content.
Thank you.