On February 7 KST, Minji, Hanni, Danielle, Haerin, and Hyein of the former group NewJeans caused a stir by revealing their new identity as NJZ, accompanied by striking images from a recent profile shoot.
Initially, fans were taken aback by the group's mysterious evolution, featuring members flaunting peculiar crimson eyes. Yet, it soon became evident that the theme of the photoshoot centered around the white rabbit, a symbol synonymous with NewJeans and their devoted fans known as Bunnies.
The white rabbit holds deep-rooted significance signifying rebirth and revival in East Asian folklore, resonating profoundly with netizens in the context of NJZ's debut profile session under their new moniker.
The poignant tale of the white rabbit unfolds with the great heavenly emperor seeking sustenance from different creatures, culminating in the rabbit's selfless act that moved the divine being to spare it from harm.
Praising NJZ for the intricate symbolism and captivating visuals, fans chimed in with reactions like:
"Brilliantly executed!" "We're rooting for you, our dear rabbits!" "They've risen from the ashes!" "The members embody the transformative power of rabbits into humans." "The amalgamation of modern flair and traditional themes in the photoshoot is quintessentially NJZ." "Resurrected rabbits on the prowl!" "A vision of beauty as rabbits transcending into humans." "Min Hee Jin's mastery of complex and symbolic imagery is unparalleled." "So chic and on-trend!" "The incorporation of the rabbit concept is a delightful surprise from NJZ."
As anticipation builds for what NJZ has in store, fans are eagerly awaiting the upcoming surprise from the group.