BLACKPINK's Lisa is gearing up for a bold solo comeback with her upcoming album 'Alter Ego,' where she will unveil her new persona named Speedi.

Speedi embodies speed, confidence, and an unstoppable determination, signaling Lisa's daring artistic transformation as she embarks on an exhilarating musical journey.

With a Libra spirit and a green aura, Speedi is a force in constant motion, surging ahead undeterred by obstacles. Their vibrant personality is mirrored in their love for orange and green hues, while their aversion to stop signs symbolizes a relentless pursuit of success. The significance of the lucky number 327 reinforces Speedi's goal-oriented and fiercely determined mindset, with a pet cheetah underscoring their agility and swiftness. Their favorite spot, the finish line, symbolizes an unwavering dedication to achievement and victory.

Keeping up with their on-the-go lifestyle, Speedi relies on mint gum and espresso for a constant boost of energy. Their iconic racing gloves are not just a fashion statement but a representation of control, readiness, and precision, aligning with Lisa's meticulous approach to her artistry. The character's anthem, Lifestyle, alludes to a narrative teeming with ambition, relentless drive, and the exhilaration of pursuit.

In 'Alter Ego,' Lisa is set to unveil a fearless and dynamic image that transcends boundaries in music and performance, showcasing her evolution as an artist. Fans can anticipate an electrifying experience filled with powerful beats, captivating choreography, and a sound that captures the essence of ambition and speed. Lisa invites listeners to join her on an adrenaline-fueled journey, proving that nothing can impede her unstoppable momentum as she charges into this exciting new chapter.