Target is in hot water, facing a lawsuit for allegedly profiting off the iconic Notorious B.I.G. without permission amidst cuts to diversity initiatives.

Accused of cashing in on hip-hop legend Notorious B.I.G. without authorization, Target finds itself at the heart of a legal battle brought by the estate of the late rapper. The dispute revolves around a prized 1997 photograph of Biggie, known as the "King of New York," snapped just days before his untimely passing.

The lawsuit alleges that Target, through a third-party vendor iCanvas, has been selling unlicensed merchandise featuring the celebrated image, alongside various Biggie trademarks. iCanvas, muscled by a network of artists, allegedly flooded retailers like Target, Home Depot, and Nordstrom with infringing Biggie artwork, including designs utilizing the iconic photograph.

In a bid to monetize the rapper's legacy, iCanvas is accused of facilitating sales without proper authorization, turning a blind eye to copyright and trademark laws. Target and fellow defendants are under fire for marketing and selling these items, misleading consumers with unauthorized endorsements from Biggie's estate.

Despite warnings, products featuring the contested image continue to circulate, fueling allegations of trademark infringement, false advertising, and unfair competition. As the lawsuit unfolds, Target and co-defendants are under fire for their role in profiting off Biggie's unmatched fame without consent.