K-Pop sensation DAY6 has taken the world by storm yet again, as they announce their new partnership with iconic sports brand Umbro. In a grand reveal on February 4th, Umbro introduced the 'STAND BY ME' campaign starring the fab four, showcasing a seamless blend of style and athleticism.

The campaign delves into DAY6's intimate moments of reflection, juxtaposed with their high-energy performances that captivate audiences worldwide. Through a captivating visual narrative, Umbro pays homage to its rich heritage while highlighting DAY6's unique artistic essence.

The exclusive HBL collection, a joint creation by Umbro and DAY6, can be found in Umbro stores nationwide and online. For a deeper dive into this exciting collaboration, head over to Umbro's official Instagram page now.

Get ready to stand by DAY6 and Umbro as they redefine the essence of style and performance. #StandByMe #DAY6XUmbro