Metaplanet, a Japanese company that is publicly traded, has gained significant worldwide financial market attention due to its bold strategy of acquiring Bitcoin (BTC).
Starting from its initial purchase in April 2024, Metaplanet has been consistently increasing its Bitcoin holdings. This has led to a remarkable surge in its stock price, growing over 15 times within a year.
Recently, Metaplanet announced the acquisition of 555 Bitcoin, bringing their total Bitcoins to 5,555, which cost them around $481.5 million. Additionally, they issued a $25 million interest-free bond to continue their efforts in accumulating more Bitcoin.
To enhance its Bitcoin-focused growth and innovation, Metaplanet has appointed Eric Trump to its Strategic Board of Advisors.
An observer on X noted that Metaplanet's unrealized profit from their Bitcoin position amounts to 6 billion yen. This is four times more than their complete capitalization prior to shifting to the Bitcoin standard, indicating a significant financial impact.
In 2025, Metaplanet has made several substantial Bitcoin purchases. For example, on April 14, 2025, they invested $26.3 million in 319 BTC. Despite Japan's increased treasury yields, the company remains confident in its investments.
Metaplanet has now become one of the largest publicly listed Bitcoin holders in Asia, earning the title of "Asia's MicroStrategy." This move is seen as a potential trigger for institutional Bitcoin investments in the region and could allow Tokyo Stock Exchange account holders to access Bitcoin without regulatory risks.
Metaplanet's stock price has been significantly influenced by its Bitcoin acquisition strategy. Since their first Bitcoin purchase in April 2024, their stock price has seen a remarkable increase of more than 15 times. Each announcement of a Bitcoin purchase has triggered a notable rise in the stock price.
This acquisition strategy not only reflects Metaplanet's confidence in cryptocurrency's long-term potential but also highlights the substantial value that integrating cryptocurrency can bring to traditional financial firms. It sets a precedent for similar strategies in Japan and Asia.
Metaplanet aims to hold 10,000 BTC by the end of 2025 and 21,000 BTC by the end of 2026. Achieving these targets could establish its dominance in Bitcoin accumulation in Asia and serve as a model for other companies to follow.