Donald Trump recently introduced "Trump 2028" merchandise on his company's online store, sparking discussions about the term limits and his potential third presidential run. The merchandise includes red caps, T-shirts, and beer koozies with slogans hinting at a future run for the presidency. Despite the constitutional limits outlined in the 22nd Amendment, which restricts presidents to two terms, Trump has expressed interest in running again. There have been talks about finding a way around the term limits, but legal experts have dismissed this as unlikely. The marketing strategy behind the merchandise reflects Trump's approach of turning controversy into brand loyalty. While some see the campaign as a mere marketing tactic, others view it as undermining democratic norms and veering towards authoritarianism.