Seventeen's S.Coups is the newly chosen global ambassador for the esteemed German luxury fashion brand, BOSS.

The luxury brand announced on April 22 that the leader of Seventeen will represent BOSS's vision as their new global ambassador. S.Coups is set to participate in upcoming campaigns that align with the brand's image, showcasing distinctive styles at significant events.

Expressing his enthusiasm, S.Coups stated, "The principles of BOSS strongly resonate with my involvement in music. I am thrilled to share my enthusiasm and zeal for fashion."

BOSS recently revealed the first collaborative photo featuring S.Coups. The idol sported a beige jacket and trousers, emitting a classic ambiance and gentle charisma.

In other news, Seventeen will release their 5th full-length album, 'Happy Birthday,' on the 26th of the upcoming month, their first studio album since 'Face the Sun' in 2022. The group is also gearing up to engage with their international fanbase, with a fan meeting scheduled at Kyocera Dome Osaka on the 24th, followed by performances on the 26th and 27th.

Additionally, Seventeen's 'MAESTRO' has recently reached a milestone by becoming their 14th song to exceed 100 million streams on Spotify.