The drama series 'Crushology 101' suffered a significant setback, with viewership plummeting to 0% after just two episodes. This low rating marks the lowest ever seen for an MBC Friday-Saturday drama. Critics attribute this failure to the show's failure to resonate with traditional TV audiences in terms of its storyline and casting choices.

The show, which premiered on April 11, revolves around Ban Hee Jin, also known as Bunny, and her romantic entanglements with various attractive men following a traumatic breakup. Although the drama features mostly rookie actors such as Cho Jun Young, Lee Chae Min, Kim Hyun Jin, and Hong Min Ki, it generated excitement before its debut.

Based on a popular Kakao webtoon with over 170 million views, 'Crushology 101' is set against a lively college backdrop, ideal for a youthful romance narrative. However, the show failed to meet expectations, garnering only 1.3% viewership for the first episode and dropping to 0.9% for the second, even lower than the previous record-holder for MBC's lowest ratings.

The main reason for the show's poor performance seems to be its inability to resonate with MBC's core audience, which primarily comprises middle-aged female viewers. Critics argue that 'Crushology 101' lacks themes that would engage this demographic, despite depicting Bunny's interactions with attractive men. The absence of emotional depth and relatable themes hindered viewer engagement.

Experts point out that the storyline's emphasis on physical appearance and romantic entanglements did not align with current audience preferences. Additionally, the lack of star power among the cast and its competition with other successful shows like 'Buried Hearts' and 'The Art of Negotiation' contributed to its failure to captivate viewers.

Despite its disappointing start, there is still hope for 'Crushology 101' to improve in subsequent episodes by incorporating more emotional depth and appealing narratives.