Coca-Cola has released a new commercial called "Coke TIME," featuring NMIXX’s leader Haewon and travel creator Pani Bottle after parting ways with their previous model, NewJeans. Speculation arose about the model change being linked to the NewJeans controversy. The ad showcases moments when young people seek a refreshment in their daily routine, rejuvenating themselves with the taste of Coca-Cola. It is being aired on various platforms such as TV, Coca-Cola’s official YouTube channel, and Instagram.

In the commercial, Haewon is portrayed struggling during dance practice but finds solace in a refreshing Coca-Cola. Meanwhile, Pani Bottle hilariously negotiates with a vendor during a trip and rediscovers the joy of travel through a Coke TIME moment.

Explaining the choice of models, a Coca-Cola representative highlighted Haewon and Pani Bottle's inspirational challenges and talents aligning with the campaign's focus on sparking moments in everyday life. The decision to switch models came following NewJeans' termination of their contract with their agency ADOR. Despite Coca-Cola's emphasis that NewJeans remains the global ambassador, online discussions continue on the perceived model change. Many netizens express suspicions and concerns over NewJeans' future, while praising Haewon's suitability for the Coca-Cola ad campaign.