JYP Entertainment's new boy group KickFlip recently came under fire for their unfamiliarity with TWICE's popular track "Cheer Up."

During a guest appearance on the latest episode of 'Idol Radio,' the group attempted to perform the song's choreography, but their execution was lackluster and unpolished. This led to a wave of criticism from TWICE fans, ultimately prompting KickFlip to issue a public apology via a live stream.

Following their apology, online discussions erupted regarding the severity of the backlash. While some argued that the group's mistake was minor and didn't warrant such harsh reactions, certain Korean netizens speculated that JYP Entertainment might be strategically utilizing noise or viral marketing tactics to generate buzz for the budding group.

Comments from Korean netizens included:

"Perhaps this should have been overlooked... It feels like a deliberate ploy for viral marketing, doesn’t it?"

"Could this be a deliberate strategy to attract attention through excessive noise?"

"Despite the hate they're receiving, a Twitter group is actively mocking them with retweets. Let’s hope these individuals move on from the fandom."

"This whole situation seems orchestrated. Now that they've apologized, the rookie group is suddenly in the spotlight. JYP wouldn't have them apologize without a plan. They've been in the industry long enough to know better."

"Using this for marketing purposes sounds far-fetched, right?"

"Despite the backlash, the group is gaining significant attention. It’s hard to believe this was unintentional on the company's part."

"It appears that K-pop fandoms are escalating the drama significantly these days."

"While facing criticism, they're accused of leveraging viral marketing."

"If they felt the need to apologize for this, then where does TWICE stand in all of this?"

"This isn't an endorsement of JYP, but the fact that this incident is making headlines suggests a covert marketing agenda. Would anyone care about a group that just debuted two weeks ago without such controversy? Even their apology ended up on TheQoo's Hot Topics list."

"Do you really think JYP would purposefully stir up a controversy for marketing purposes? The negative comments they're attracting are quite serious. Perhaps they didn't need to apologize, but JYP might have wanted to quell the issue before it escalated further."

"While it may not warrant an apology, their lack of familiarity with the choreography is peculiar... It's likely they'll be requested to perform it on other shows now."

"This is how the entertainment industry operates. Whether through marketing strategies or viral tactics, they prefer being talked about over being ignored."

"They did attempt the choreography, right? Criticizing them for not knowing it and then demanding an apology seems excessive..."

In an unrelated note, KickFlip showcases a blend of sporty elegance in Vogue Korea's February 2025 feature.