UBS Group has appointed Evan Raine as the head of media and telecom investment banking in the Americas to increase its market presence in the sector. Raine, who previously worked at Adams Outdoor Advertising as the CFO, will join UBS in New York on April 14. His extensive experience in strategic transactions within the media and telecoms industry, spanning over 30 years, will aid UBS in expanding its market share. UBS's global co-head of mergers and acquisitions, Jeff Hinton, emphasized the importance of Raine's role in growing the firm's position within the media and telecoms industry. This move follows the recent hiring of Ethan Sawyer as the global head of media. The reshuffle in leadership comes after UBS's previous global head of media and entertainment, Aly Alibhai, departed to Deutsche Bank last year.