"My Wildest Prediction" is a podcast series from Euronews Business that explores future possibilities with business and tech experts. In a particular episode, Tom Goodwin interviews Dom Price, a work futurist at Atlassian in Sydney, who discusses the need for companies to reassess how they define success.

Although productivity is highly valued by organizations and individuals, Dom Price argues that an excessive focus on productivity might lead to overlooking broader implications of decisions. In a survey by EdTech company Headway in 2022, over half of the one million participants from Britain, the US, and Australia prioritize productivity over health, financial gain, and happiness.

Price challenges the conventional metric of productivity and questions its significance. He believes that too much emphasis on productivity may divert attention from larger goals such as societal impact, personal fulfillment, and creating a meaningful community. He questions the value of prioritizing productivity if it is not something leaders aspire to be remembered for.

Price cautions against relying solely on productivity as a measure of effective work, noting its limitations in capturing the full spectrum of valuable contributions. He highlights the potential negative consequences of using productivity tools that may stifle creativity by not accounting for the time spent on innovative thinking. Price shares an anecdote where surveillance software almost led to the dismissal of the CEO's chief of staff due to a lack of recorded keystrokes, despite the employee spending the day building a presentation.

Overall, Price advocates for a shift away from the obsession with productivity and towards a more holistic approach that values creativity, personal growth, and societal impact in the workplace.