NCT WISH is using an innovative approach to promote their new mini-album 'poppop' by introducing a chat simulation website that allows fans to engage in virtual chats with the members. Launched on April 8th KST, the 'poppop' chat platform depicts the members in a playful scenario of one-sided love, building up to a significant confession. Fans can participate in simulated text conversations with the group, assisting them in selecting outfits, planning gifts, and handling relatable emotional quandaries.

Despite its chatbot nature, the interactive experience provides an engaging atmosphere as the dialogues are based on content created by NCT WISH themselves. Additionally, the website includes exclusive photos, offering fans a more personal insight into the album's theme. Besides the entertaining role-playing aspect, the poppop chat platform subtly hints at the music video and narrative of the album's title track, creating excitement for the upcoming full release.

Embracing the essence of first love with a mix of excitement and awkward confessions, poppop is a mini-album comprising six songs. The full release is scheduled for April 14th at 6 PM KST.