Protesters have been gathering outside Tesla showrooms around the globe to express their disapproval of Elon Musk's political engagement. Marketing experts suggest that Musk has distanced the environmentally conscious customer base that typically purchases Teslas, branding the vehicles as "negative luxury." To revamp its image, Tesla could consider rebranding by removing Musk, changing its name, and discontinuing its Cybertrucks. With declining sales and wavering investor confidence, experts indicate that Musk has pushed away the specific political demographic that would likely buy Tesla cars, making it a challenging path to recovery. Suggestions include Musk divesting his 13% stake in Tesla or ceasing political activities, along with changing the company's name and logo to signify a fresh start. Prof. David J. Reibstein highlighted that Tesla's strong political alignment has isolated them from their customer base, especially with controversies like Musk's involvement in the White House. The ongoing Tesla Takedown protests and a 13% sales drop in the US in early 2024 illustrate the company's struggles. In Europe, Tesla's sales declined by over 40% in the first two months of the year compared to the same period in the previous year. The company attributed this slowdown to production line adjustments before a Model Y update, but investor concerns over Musk's focus on political activities have also impacted Tesla's stock price, which dropped by 36% by early April 2025. Despite these challenges, Musk remains committed to his role in the White House, potentially maintaining a close alliance as a "friend and adviser" to the administration, as stated by Vice President JD Vance.