KISS OF LIFE recently made a significant move in response to the ongoing controversy. On April 5, the group posted a handwritten apology on their official social media following fans' demands for a direct apology regarding the recent controversy, in addition to the prior statement from the company. The apology, consisting of individual paragraphs from each member, aims to convey the group's genuine remorse and acceptance of responsibility for any harm caused by their actions.

In the context of the situation, this is the second apology by KISS OF LIFE regarding the cultural appropriation controversy. The group faced criticism after hosting a 'hip-hop themed' livestream on April 2 that included offensive racial stereotypes. While S2 Entertainment, KISS OF LIFE's managing company, promptly removed the livestream and issued an official apology, fans continued to request a personal apology from the group members themselves. The controversy has led to a significant loss of followers, with over 200,000 unfollows in just three days.