Analyzing Copilot’s Consumer Reach: Insights from Microsoft’s AI Leader
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During the 50th-anniversary celebration of Microsoft in Redmond, Washington, the current CEO of Microsoft AI, Mustafa Suleyman, highlighted his focus on improving the rate of successful sessions (SSR) as a key metric to drive their artificial intelligence strategy. Suleyman revealed that while they closely monitor standard adoption metrics like daily and weekly active users for their AI assistant, Copilot, his emphasis is on measuring the success rate of interactions. He stressed the importance of extracting customer sentiment from real-time feedback and logs to gauge the quality of the consumer experience. By leveraging AI models to evaluate user sentiment, Microsoft has witnessed a significant increase in SSR over the past few months, signaling progress in their optimization efforts. Although specific SSR figures were not disclosed, Microsoft has recently enhanced Copilot with features such as a friendlier voice, web page analysis, and personalized podcast recommendations. Looking ahead, Suleyman expressed interest in developing a customizable and conversational interface for Copilot, envisioning a playful and engaging experience for users.

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