Ford Motor Company is preparing to roll out discounts on various models starting this Thursday, according to three sources. The company plans to utilize its ample inventory to provide customers with significant savings on their vehicle purchases, contrasting with competitors who have raised prices due to tariff-related expenses. Ford, based in Dearborn, Michigan, intends to extend its employee pricing, typically exclusive to Ford employees, to all customers. The initiative, named the "From America for America" plan, aims to enhance accessibility to discounted vehicles. Despite the challenges posed by potential tariffs on imported vehicle parts, Ford emphasized that 80% of its vehicles sold in the U.S. are domestically produced, contributing to its resilience in navigating tariff impacts. The company chose not to provide further comments on the matter.