Tesla faced a decline in registration data for its vehicles in important European markets in March, indicating a continued decrease in sales in a significant market for the company. This dip followed a challenging first quarter for Tesla, with the stock experiencing its most unfavorable quarter in over two years.
Figures revealed that in France, only 3,157 Tesla electric vehicles were registered, marking a 36.8% drop from the previous year. Similarly, registrations in Norway decreased by 63.9% to 2,211, while Sweden observed a slight 1% decline with 911 registrations.
Tesla's registrations are a reliable indicator of sales, as the company shares sales data on a quarterly basis without regional breakdowns. The downward trend was also evident in other countries like Denmark, where Tesla registrations plummeted by 65.6% to 593, and the Netherlands, which saw a 61% decrease to 1,536 registrations compared to the previous year.
The outlook for Tesla in Europe, China, and the US during the first quarter appears challenging, with expectations of a drop in deliveries globally. Despite the release of the new updated Model Y in March in these regions, it failed to significantly impact Tesla's sales.
Tesla's registrations in Europe in February, as reported by the European Automobile Manufacturers' Association (ACEA), showed a 40.1% decline to 16,888 EVs. Total EV registrations increased for the specified regions, indicating a shift in buying preferences despite Tesla's struggles.
Concerns about CEO Elon Musk's controversies and associated political affiliations affecting the company's reputation are also impacting sales. China, as another vital market for Tesla, also saw a decline in shipments in February. The challenges in different markets have led to a significant drop in Tesla's stock value, making it the worst-performing quarter since the end of 2022.