Kim Soo Hyun’s Agency in Economic Turmoil, Ends Cleaning Service in Response to Crisis
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Gold Medalist, the agency that represents actor Kim Soo Hyun, is currently experiencing its most severe financial crisis since its establishment, according to internal sources who reveal that the company's funds are nearly depleted. Speculation over the agency's imminent collapse heightened after it was disclosed that they had suspended their contract with an external cleaning service.

Observers theorize that Kim Soo Hyun's emotional press conference on March 31 was not just a response to recent controversies but also a desperate attempt to rescue his agency from impending ruin. An M&A expert noted the drastic decline in the company's financial reserves, with over 20 of Kim Soo Hyun's endorsements being withdrawn, leading to significant financial strain due to refunds, cancellations, and increased fixed costs.

While Gold Medalist has not officially acknowledged seeking external investment, reports suggest they are actively pursuing it. Speculation abounds about the purpose behind Kim Soo Hyun's press conference, indicating it was a strategic move to counter allegations and prevent the total collapse of his agency.

In a bold move, Kim Soo Hyun has filed a 12 billion KRW ($12,240,000) damages lawsuit against the family of late Kim Sae Ron, an unnamed aunt, and the operator of Garosero Research Institute. Legal experts predict a significant focus in the legal battle will be establishing a direct link between the defendants' actions and the financial losses suffered by Gold Medalist and Kim Soo Hyun.

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