In October 2024, a photo illustration was released featuring a portrait of Elon Musk alongside the logo of a social network known as X. It was revealed that Musk had acquired the platform, previously known as Twitter, for the second time within three years. The acquisition was made through Musk's artificial intelligence startup, xAI, in an all-stock transaction amounting to $33 billion excluding debt. The joint entity resulting from this acquisition, named XAI Holdings, now holds a value exceeding $100 billion. The collaboration between xAI and X has been ongoing since 2023, with shared investments and office space in Palo Alto, California. Musk announced XAI's valuation to have surged from $50 billion in November to $80 billion following the merger. This move is seen as beneficial for X investors, providing them with an opportunity to partake in the growth prospects of a burgeoning artificial intelligence company. Musk envisions a promising future for both XAI and X by combining their assets, expertise, and reach, emphasizing the potential unlocked by integrating xAI's advanced AI capabilities with X's extensive user base. The deal, though celebrated by shareholders, raises questions about its necessity and implications. The merger is anticipated to leverage xAI's access to X's dataset and user posts, granting exclusive control over this valuable information while facilitating the distribution of xAI's chatbot and other offerings through X's platform.