From March 29 onwards, a distinct robot has been seen moving around the concert location of G-Dragon, catching the eyes of fans and event-goers. This robot is more than just an attraction - it has a significant role in raising awareness about the Juspeace Foundation, a non-profit organization setup by G-Dragon.
Founded in 2024, the Juspeace Foundation is centered on the ideals of 'Justice' and 'Peace.' Its aim is to recognize diversity, foster inclusivity, and advocate for small acts of justice in daily life. With the motto 'Love Together,' the foundation urges individuals to come together and work towards global peace.
What makes this foundation unique is that it was established through G-Dragon's donation of copyrights, making it the first of its kind in South Korea. These donated copyrights are utilized to support cultural and creative advancement in a sustainable manner, illustrating an innovative approach to using intellectual property for the greater good.
At the concert venue, the robot conveys heartfelt messages inspired by the values of Juspeace and engages with fans, effectively raising awareness about the foundation's mission in an interactive way. Equipped with interactive functions, it serves not only as a marketing tool but also as a symbol of G-Dragon's dedication to making a positive social impact.
Through this endeavor, G-Dragon transcends his role as an artist to become a trailblazer in leveraging his influence for meaningful and long-lasting change.