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There is a significant concern about the impact of tariffs, particularly a $450 billion tariff affecting various consumer goods, including children's toys.

During an interview on the Opening Bid podcast with Yahoo Finance Executive Editor Brian Sozzi, Build-A-Bear Workshop CEO Sharon Price John discussed the potential effects of tariffs on the prices of the stuffed animals they sell.

John, an experienced executive in the toy industry, highlighted the company's proactive approach to diversifying its product sourcing away from China in response to previous tariff discussions. Despite these efforts, the recent proposed tariffs have caused uncertainty for retailers and consumers in various industries, including toys.

Despite these challenges, Build-A-Bear has consistently delivered strong financial performance, recording record-breaking quarterly results and announcing plans for global expansion in 2025. However, the company remains cautious about the potential impact of tariffs on its operations and pricing strategies.