Google has agreed to settle a lawsuit for $100 million, which accused the company of overcharging advertisers by not providing promised discounts and charging for ad clicks outside of targeted geographic areas. Advertisers participating in Google's AdWords program claimed that Google manipulated its Smart Pricing formula and distributed ads beyond specified locations. The settlement, subject to court approval, pertains to advertisers using AdWords between January 1, 2004, and December 13, 2012. Google denied any wrongdoing and stated that the case involved outdated ad product features. The settlement may include fees for plaintiff lawyers based on a percentage of the settlement fund and expenses. The case involved extensive evidence production, with over 910,000 document pages and click data analyzed during numerous mediation sessions. This settlement resolves the class action lawsuit filed in California federal court under Cabrera et al v Google LLC (U.S. District Court, Northern District of California, No. 11-01263).
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