Earlier this year, G-Dragon became the new brand ambassador for Hana Financial Group, a partnership officially announced in January 2025. Galaxy Corporation revealed that the selection of G-Dragon as the face of Hana Financial Group was to emphasize his trendy and creative image, which aligns with the company's goal of developing innovative marketing approaches.

Recently, new promotional photos featuring G-Dragon were unveiled, sparking significant interest across various social media platforms and online communities. Fans and netizens particularly appreciated G-Dragon's mint-colored hair, which harmoniously matches Hana Financial Group's logo color. The company received acclaim for successfully repositioning its brand by associating with G-Dragon as their ambassador.

Fan and netizen reactions included compliments on G-Dragon's distinctive jawline and visual appeal, as well as admiration for his mint hair that matches the company logo color. Many expressed joy and admiration for G-Dragon's collaboration with Hana Financial Group, praising the company's clever rebranding strategy. Comments highlighted G-Dragon's charm and cuteness, as well as his versatility in representing Hana Bank. Fans also expressed delight in seeing G-Dragon's face in various settings, including their neighborhoods.

In addition, G-Dragon achieved a 'Triple Crown' with his song, "TOO BAD (Feat. Anderson .Paak)," on the television show 'Inkigayo,' alongside performances from artists like Ailee, STAYC, and NMIXX.