Belift Lab revealed on March 26 that the group ILLIT (Yunah, Minju, Moka, Wonhee, and Iroha) has been selected as the newest face for Dong-A Otsuka’s Pocari Sweat, a well-known ion beverage brand recognized for its pure and revitalizing reputation.

The announcement marked ILLIT’s inclusion as the 30th model for Pocari Sweat, succeeding member Wonhee who was the model before. This achievement of a group partnership on this scale is a rare privilege, following only TWICE as the second girl group to secure such a contract with Pocari Sweat since 2017.

A spokesperson from Pocari Sweat highlighted that ILLIT's vibrant energy perfectly resonates with the brand’s fresh and wholesome image. They expressed confidence that ILLIT can effectively communicate the brand's message, which promotes the uniqueness and youthful vigor of teenagers confidently navigating their chosen paths.

Pocari Sweat’s commercials have a reputation for propelling stars to fame, featuring renowned celebrities like Son Ye Jin, Han Ji Min, Park Shin Hye, Kim So Hyun, and TWICE in the past.

Concurrently, ILLIT commemorated their first debut anniversary on March 25.