The surge in AI technology has prompted brokerage firms and logistics companies to seek out new tools for maintaining competitiveness. Amid technological disruptions, distinguishing genuinely beneficial products from trendy ones can be challenging.

Dhruv Gupta, CEO of Drumkit, advises brokers and 3PLs to thoroughly assess and understand their workflow challenges to effectively implement innovative AI solutions. With a background heavily focused on optimizing transportation and logistics, Gupta emphasizes the vital role of transportation and infrastructure which many people often overlook until disruptions occur.

Having worked in various startups and software-centered sectors like last-mile logistics, Gupta and his team have honed their talents to develop Drumkit, a product lineup tailored towards addressing industry needs. As brokers grapple with incorporating AI into their operations, Gupta stresses the importance of identifying bottlenecks before considering AI implementation. By tackling existing challenges first, businesses can better ascertain how to utilize new technology effectively without forcing AI into unnecessary roles.

Gupta asserts that AI should complement the resolution of workflow issues rather than being a standalone solution. He emphasizes a problem-solving approach centered on addressing pain points to drive efficiency, stating that AI should organically integrate into enhancing operations instead of being forcefully adopted for its own sake.