January 2025 Idol Brand Reputation Rankings Unveiled
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January 2025's individual idol brand reputation rankings have been unveiled with notable shifts and surprises.

Leading the pack is Rosé from BLACKPINK, claiming the coveted 1st position, followed closely by Karina from aespa in 2nd place and Cha Eun Woo from ASTRO securing the 3rd spot. The Korea Corporate Reputation Research Institute meticulously scrutinized a whopping 163,322,138 data points related to the individual brands of 1,730 idols from December 29 to January 29 before revealing their findings on January 28.

Delving deeper into the methodology, the brand reputation index was meticulously crafted by amalgamating participation, media coverage, communication levels, and community engagement. Interestingly, this month's data reflected a 15.89% dip compared to the previous month's analysis of 194,169,629 data pieces.

This distinctive index serves as a crucial gauge, encapsulating the nexus between online interactions of consumers and brand affinity. It encapsulates both affirmative and adverse perceptions surrounding individual idol brands, media resonance, consumer interest levels, and communication dynamics. Furthermore, it integrates brand hazard evaluations and reputation editor oversight.

Rosé clinched the top spot with an impressive brand reputation index of 8,692,225, highlighting significant engagement across participation (643,754), media exposure (720,638), communication interactions (2,638,084), and community resonance (4,687,749), albeit with a marginal decrease of 53.84% from the previous assessment.

On the heels of Rosé, Karina of aespa soared to 2nd place, boasting a brand reputation index of 6,352,554, showcasing a promising uptick of 5.91% from the prior month. Her engagement metrics spanned participation (861,100), media visibility (883,015), communication interactions (1,583,401), and community resonance (3,027,738).

ASTRO's Cha Eun Woo surged to 3rd place with a brand reputation index of 6,268,597, signaling a remarkable surge of 25.16% from the last evaluation cycle. His engagement collated participation (828,400), media presence (905,680), communication dynamics (1,895,641), and community interactions (2,643,952).

Beyond the top three, Jang Won Young from IVE made a notable impression by clinching 4th place despite a slight dip of 11.97% in her brand reputation index, totaling 5,171,231. Rounding up the top five is the iconic G-Dragon, capturing 5th place with a brand reputation index of 4,705,310, albeit encountering a 23.06% downturn since the last report.

Koo Chang Hwan, the esteemed director of the Korea Corporate Reputation Research Institute, shared insights into the latest rankings, emphasizing Rosé's unprecedented ascent to 1st place. He underscored the flux in data volume and the nuanced shifts observed in brand dynamics, signaling perceptible declines across brand engagement dimensions.

Amidst this paradigmatic landscape of individual idol brand rankings for January 2025, Rosé's dominance was underscored by prominent keywords and a soaring positive sentiment ratio, epitomizing her unwavering influence in the digital realm. This data-driven analysis encapsulates the zeitgeist of idol brand reputations, heralding a new era of brand resonance and consumer connectivity.

In a parallel development, aespa is set to dazzle audiences with their momentous debut at the KSPO Dome, affirming their meteoric rise in the K-pop landscape.

#BLACKPINK #aespa #ASTRO #IVE #GDragon #Kpop #BrandReputation #IdolRankings #KoreaCorporateReputationResearchInstitute #Rosé

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